Coffee has a fickle following. You either love coffee or you can't stand to drink it. Oddly, coffee is one of the only foods that comes to mind that smells completely different than how it tastes. Raw, roasted, ground and brewed, coffee offers different aromatic disguises.
For me, coffee is one of life's simple pleasures. I prefer espresso over percolated coffee but I enjoy both. I absolutely adore the scent of dark roasted beans being freshly ground. It takes me back to place as a child where the grown-ups would sit and enjoy a social moment while I waited impatiently for the cookies to magically appear on the table. I associate coffee with good times and good company.
As an adult, I realize that consumption must be kept moderate. I can appreciate that. I am not the sort of person that relies on cuppa java to start my day, though in some cases, it is a welcome addition to the morning routine.
Recently, coffee has experienced a sort of revival in the global consumer market. There has been a coffee culture explosion in recent years. Coffee houses are popping up everywhere, running donut shops out of town. A "Barrista" would be someone you would only find in Italy whipping up a sinfully delicious cappuccino. Now you can go to a local book store and find one behind the counter at the in-store Starbucks.
I understand the basic laws of economics, as the demand of a product or services rises, so too does the price if the supply stays the same or lessens. That might be the closest my understanding will allow me to get to the actual formula. So I expect the price of coffee to rise, especially considering the cost of doing business, increased cost of transportation etc...
This is why it baffles me why the new "craze" in coffee is these new personal pod coffee machines. More power to these companies that are able to sell them and make money hand over fist. However, for the love of all that is good and holy, why on earth would I want to pay up to or over one dollar per cup of coffee in my own house?
Coffee is dirty hot water. Truth. It should costs pennies a cup not dollars per mug. Yes cups, sugar, milk and cream all cost money and yet they are offered for free. Ever wonder why? It's probably because the profit margin on dirty hot water is enough to cover the cost and still make enough of a profit to pay employees and stay in the black.
I don't buy the argument that POD Coffee tastes better than the stuff you brew at home. It doesn't. This is my opinion. If you take a few minutes out, you can make a far better coffee, latte, cappuccino etc.. at home with ingredients you can actually control and pronounce.
This is Two Hot